Professional Summary
Visionary Data & BI Leader with 10+ years in analytics and 5+ years in senior leadership, building and scaling high-performing cross-functional teams (15+ FTE) in high-growth environments. Expert in shaping and executing enterprise-wide data strategies across product, marketing, and operations. Skilled in designing modern BI ecosystems, driving data-first decision-making, and translating complex analytics into actionable business value. Known for building data-driven cultures, influencing C-level stakeholders, and delivering measurable business impact. Open to leading and scaling data functions in both global enterprises and ambitious startups.
Selected Achievements
Saved $150K+/year by optimizing data tool stack and internalizing outsourced services
Boosted ARPU by 10% through pricing and elasticity testing across products
Introduced LLM-powered self-service analytics, reducing request backlog by 60%
Built full-stack analytics for a flagship mobile game with over 1M+ downloads
Designed KPI-driven bonus system aligning operations performance with business goals
Key Skills
BI & Data Infrastructure
Tableau, PowerBI, Google Data Studio, Superset, Airflow
Data Engineering & Tools
SQL (MySQL, PostgreSQL), BigQuery, Python, R, AppScript, Firebase, AWS Athena
Product & Marketing Analytics
Amplitude, Mixpanel, AppsFlyer, Google Analytics, Dev2Dev, Hotjar, OWOX BI
Leadership
Team Building & Management, Cross-functional Collaboration, Strategic Planning, KPI Systems
Experimentation & ML
A/B Testing (Optimize, Optimizely, VWO), GrowthBook, Econometric & Recommender Models
Languages
Ukrainian (native), Russian (native), English (fluent)
Experience
Head of Analytics
The WhyKingz
Sep 2022 - Apr 2026
- Built and scaled centralized analytics department (10+ team members) for B2B and B2C units
- Developed cross-departmental KPI system aligned with quarterly OKRs
- Automated executive dashboards and introduced LLM-based analytics assistants
- Integrated ML segmentation for call center, boosting first-contact resolution by 18%
- Led adoption of self-service analytics and company-wide data literacy initiatives
Head of Analytics
Parimatch Ukraine
Jun 2021 - May 2022
- Replaced outsourced analytics by hiring and managing 15+ analysts and engineers
- Reduced annual data infra spend by $150K through tool consolidation and optimization
- Built full product and marketing analytics cycle from scratch
- Delivered deep funnel analysis, increasing deposit conversion by 12%
- Ensured tracking accuracy and data quality across multiple platforms
Product Analytics Team Lead
Whaleapp
Dec 2019 - Jun 2021
- Managed teams of analytics and data scientists across mobile games portfolio
- Built analytics suite for flagship game with over 1M+ downloads
- Applied econometric balance models in 80% of live projects
- Created cross-game dashboards for feature usage, retention, and monetization
Head of Product Analytics
Kyivstar
Jul 2019 - Dec 2019
- Led product analytics team improving funnel attribution and mobile tracking
- Built and tested dynamic attribution models for ROI optimization
- Conducted cross-channel analysis combining Firebase, AppsFlyer and Google Analytics data
R&D Team Lead
TRIONIKA
Sep 2017 - Jul 2019
- Delivered 40+ A/B tests and gamification experiments in agile squads
- Launched loyalty mechanics based on Google Analytics segments, increasing LTV by 9%
- Conducted pricing tests that improved ARPU by 10%
Senior Web Analyst
Citrus
Jun 2017 - Sep 2017
- Developed ROPO models and custom recommender boosting order value by 5%
Digital Analyst
OWOX BI
Jun 2015 - May 2017
- Led Google Analytics implementations and trained clients on Optimize & attribution tools
- Co-developed assisted conversion model in partnership with Google team
Data Analyst
PrivatBank
Feb 2010 - May 2015
- Automated reporting systems, reducing manual work by 80%
- Detected anomalies in financial transactions, preventing $1M+ in fines
Impact Metrics
Team Members Led
Built and managed cross-functional analytics teams
Annual Savings
Through tool optimization and insourcing
ARPU Increase
Via pricing and elasticity testing
App Downloads
For flagship game with full analytics suite
Education
Dnipro University of Technology
2003-2009
Bachelor's degree in Computer and Information Science
Contact Information
Available for senior data leadership roles in global enterprises and ambitious startups.